Alessa Kreger
Design & Arts

Severn Shampoo


This concept design was created for a toiletries company called Severn, based in the south of France. The challenge was to design a label in a similar style to that of illustrator Ryan Gillett. The project called for a “fun-yet-classy" feel, with a touch of vintage France, to appeal to the more affluent, younger professional.” After a bit of research, I decided to base my design around the waterfalls of Sillans-la-Cascade, about 2 hours from Nice.